Using Photos and Images for Your Biz (…the legit way)

Using Photos and Images for Your Biz (…the legit way)

Episode #029
Guest: Darlene Hildebrandt – Professional Photographer


Darlene has been a professional photographer for over 26 years, her career has evolved through gallery exhibitions, wedding photography and now she teaches others her photo skills.

Before we dive into her photography to use in our businesses, I love the fact that Darlene has continuously grown and reinvented her creative career.  She puts it best by saying, “If you don’t try new things all the time  no matter what business you’re in… you stagnate.”

By challenging herself and experimenting with her business ideas, Darlene has evolved her business to focus primarily on online photography courses and photography excursion courses to places like Cuba and Nicaragua.

Think about it… if you want your business to take you to unexpected places, how can you challenge the direction of your next business move?


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As an entrepreneur, photography and creating images have become major factors and we’re all feeling the pressure to be ‘photographers’ for our websites, blogs and various social media platforms.

Lucky for us, Darlene is here to give us a few bootstrapping tips and image alternatives.

First things first: repeat after me:
It’s NOT okay to grab images off of the internet and use them on your blog, most of the time this includes if you give credit under the photo.  This is a copyright infringement.
Darlene’s Guide to Using Photos + Images (the legit way):

  • A great alternative to Photoshop is This website has a lot of photo editing and text overlay capabilities that are user-friendly and free!
  • Use your own cell phone images when you can and pair them with simple apps like instagram to add filters or text to images.  This way, you never have to worry about overstepping copyright boundaries… because they are yours!
  • Get images for free properly and legally:
    – purchase stock images or monthly membership packages such as: photo dune or istock photo 
    Creative Commons is a non-profit that offers an alternative to using full copyrighted images
    Flickr has a Creative Commons account where it is clearly stated how to can use other photos and how to use them   properly.
    500px – a photo sharing site provides an embed code to an image so that the it links back to the proper credit to the site.
  • Spend a couple hundred dollars on getting some professional head shots that show your personality.



Darlene’s Website:

4 Weeks to Better Photography
Online Photo course
$10 off Discount code: SUSE10

Photography Travel Tours

Free & Paid Membership Sites:
Chris Brogan- Secret Team (Free FB Group)
arren Rowse – Problogger Community


2 Responses to Using Photos and Images for Your Biz (…the legit way)

  1. Thanks for having me on Kristy, it was fun!

    • KristyOustalet says:

      This episode is jam packed with incredible resources and tips! Thanks so much for taking the time to come on the show and share your expertise, Darlene.

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