Cutting Clients to Gain Business… We’re Talking Target Market

Cutting Clients to Gain Business… We’re Talking Target Market

Sarah Becker
Episode #051

 

If you’re the type that buries your nose in a business books, you know that you’re ‘supposed’ to pinpoint your target market and narrow in on who is a perfect fit for your work.  But, its WAY more common to go through the motions and really only scratch the surface while the point is to dig deep.

So, if you’re like me, and vaguely consider your true target market while rushing between projects and posts- I think Sarah Becker, a photographer + this weeks guest, has some info that will make you reconsider…

In this episode, we dive into the steps she took to uncover the subtle correlations between her all-time favorite clients, and how you can too. She also lays out some killer insight on her next steps which she credits as the difference between falling flat in narrowing things down and blowing it out the water.

SPOILER ALERT: by taking the leap + truly serving her target market she experienced:
projects fine tuned to exactly what she wants to be working on
- her business/career is much more fulfilling
- she happier and doing her best work which in turn makes her clients even more
excited to work with her
- she raised her prices + booked more clients + is making more money

 

 

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Show Notes:

Sarah’s Website:
Sarah Becker Photography

Sarah’s Vendor Recommendations

Making Things Happen Conference

 

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Hey, I'm Kristy.

I work with creative entrepreneurs to funnel all of their brilliant ideas into inspired action.  Because, as I'm sure you know, we right-brainers can churn out a million shiny ideas but can use a little help in the 'making things happen' department. That's my thing.

Right now, I'm focused on collaborating and producing the Start-Up Speakeasy weekly web show filled with insights and actionable tips from my biz buddies doing the work + co-hosting a conference here in New Orleans for unconventional small business owners to do the same.